GREENWOODSOCIAL MEDIA AGENCY

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The 12-Point Social Presence & Follow-Up Checklist

Audit your public profiles, content freshness, and inquiry follow-up in about 10 minutes. Interactive score updates live, with practical next steps for every gap. Print or save anytime.

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Visibility & Profiles

1. Profile Clarity in One Sentence

Your bio or hero clearly states what you do, who you serve, and your North Texas service area.

Why this matters: Visitors decide whether you're relevant in less than 3 seconds.
Practical fix: Use the formula: '[Trade/Service] for [Homeowners/Clubs] across [Cities/DFW]. Call or message for quotes.'

2. Accurate, Clickable Contact Info

Your phone number, verified email, and service territory match exactly across Google, Facebook, and Instagram.

Why this matters: Mismatched numbers create distrust and cause customers to dial disconnected lines.
Practical fix: Audit your Google Business Profile, Facebook Page, and Instagram profile to ensure identical contact details.

3. Direct Inquiry Link (Not a Dead Link Tree)

Your bio link goes straight to a fast, mobile-friendly contact or quote request page.

Why this matters: A confusing menu of 10 links drops 50%+ of potential inquiries.
Practical fix: Point your profile link directly to a single, focused request form with no distractions.

4. Clear Operating Hours & Emergency Availability

Customers know when you are open, when you answer the phone, and if you offer emergency service.

Why this matters: Unclear hours lead to frustrated weekend or evening callers who move to a competitor.
Practical fix: List exact operational hours and provide a clear emergency note if applicable.

Content & Authenticity

5. Recent Evidence of Real Work (Last 14 Days)

You have published a real job-site photo, video, or completed project update within the past two weeks.

Why this matters: A dormant profile makes customers wonder if you're still in business or reliable.
Practical fix: Snap one quick photo or clip at the end of every completed job to build a steady queue.

6. Short-Form Video Showing Actual Craft

At least one vertical video showing your team doing the work or explaining a common issue.

Why this matters: Video builds more trust in 20 seconds than 10 stock photos.
Practical fix: Record 15 seconds of a technician explaining a repair or a coach walking through a drill.

7. Answers to Top Customer FAQs in Feeds

Your content answers the questions homeowners and parents ask repeatedly before hiring you.

Why this matters: Answering objections in advance pre-qualifies inquiries and saves you phone time.
Practical fix: List the 5 most common questions you answered this week and turn each into a post.

8. Authentic Visuals Only (Zero Generic Stock)

Your profiles show real technicians, real trucks, and real projects — no clip art or AI models.

Why this matters: Stock photos scream 'middleman' or 'broker' to savvy local homeowners.
Practical fix: Replace all stock graphics with real candid team and job photos.

Follow-Up & Systems

9. A Dedicated Person Responsible for Inquiries

One named person checks website form submissions, direct messages, and comments daily.

Why this matters: When 'everyone' is responsible for checking messages, nobody checks them.
Practical fix: Assign one person (or agency partner) to monitor and route inquiries every business morning.

10. Documented Speed-to-Reply Target

Your team aims to respond to new inquiries within 2 hours during normal business hours.

Why this matters: Leads contacted within an hour are significantly more likely to convert than those left 24 hours.
Practical fix: Set up instant mobile notifications or CRM alerts for new form submissions.

11. Clear Next Step for Every Prospect

When an inquiry comes in, they receive an immediate acknowledgment and know what will happen next.

Why this matters: Silence causes prospects to immediately contact two other contractors.
Practical fix: Send an immediate confirmation email or text stating when they will hear from you.

12. Monthly Review of Closed vs. Lost Inquiries

At the end of each month, you review how many inquiries came in, how many booked, and where leads dropped off.

Why this matters: Without review, you don't know whether your marketing or your follow-up is leaking revenue.
Practical fix: Review your lead count and response time once a month to spot pipeline gaps.